Launching a clothing business can be fun, but let’s face it, choosing the name can be a little bit overwhelming. Having worked in fashion for over a decade, I have watched brands either bloom or suffer solely based on the brand name. It’s for this reason that I have curated this list of over 100 creative clothing business name ideas that are relevant in today’s market.

Why You Should Be Putting More Thought Into Naming Your Business

Most entrepreneurs don’t understand this, but the business name is the business’s first touch point of contact with customers. While it has the ability to capture the audience’s stylistic attention, the name should be easily recallable, especially while scrolling through Instagram at 2 AM for the last minute outfit pick.

When I launched my first clothing line “Generic Fashion Co,” I was convinced the name was great. I soon learned the hard way when the line failed miserably. The name was so bland nobody could remember it, and it did not convey any of the brand’s unique features. Don’t be like me!

The 5 Core Components That Will Make Your Business Name Catchy, Useful and Amazing

100 Creative Clothing Business Name Ideas by Category

Trendy & Modern Names (Perfect for Gen Z Brands)

These names totally vibe with what’s hot right now—they’re fresh, real, and absolutely up the alley for Gen Z and millennials who crave stuff that actually means something, not just another cookie-cutter brand.

Elegant & Sophisticated Names (Luxury Market Appeal)

Look, if you’re after folks who care about quality and don’t mind dropping some extra cash for the good stuff, these names practically scream fancy vibes and a touch of class:

Playful & Fun Names (Great for Casual Wear)

Minimalist & Clean Names (Perfect for Capsule Collections)

Nature-Inspired Names (Eco-Conscious Brands)

Edgy & Alternative Names (Street Style Brands)

Creative, Unique, Brandable and memorable Clothing Brand Names Collection

Premium & Luxury Category

Urban & Streetwear Category

Sustainable & Eco-Friendly Category

Creative & Artistic Category

Tech & Modern Category

Classic & Timeless Category

Playful & Fun Category

Athletic & Active Category

Minimalist & Clean Category

Bold & Edgy Category

Pro Tips for Picking a Killer Name

Say It Out Loud, Seriously
Don’t just stare at the name on your screen—actually say it. I mean, mumble it under your breath, shout it like you’re at a concert, whatever works. If you trip over it or cringe, nah, toss it. Trust me, I almost went with “Articulated Apparel” once, and wow, that was a mouthful. Imagine introducing yourself at a party with that. Yikes.

Check the Socials Before You Fall in Love
Nothing stings like finding the perfect name and then—bam—@yourbrand is already some egg account’s handle on every platform. Save yourself the heartbreak. Tools like Namechk are your new best friend. Check everywhere before you get your hopes up.

Think About Who You’re Actually Selling To
Naming a brand is kind of like naming a band—your vibe matters. You wouldn’t call a luxury womenswear line “Sk8ter Threads,” right? (Unless you’re into irony, I guess.) Just, you know, make sure your name vibes with your crowd.

Classic Naming Goofs You Should Dodge

• Being too on-the-nose: “Women’s Clothes Store”? Might as well call yourself “Generic Brand 101.”
• Chasing trends: “Uber for Fashion” sounded cool for five minutes, now it’s just cringe.
• Making it impossible to spell or say: If your own mom can’t pronounce it, back to the drawing board.
• Skipping the trademark search: Don’t get sued, please.
• Boxing yourself in: “College Fashion” is cute—until you want to sell to actual adults.

How to Lock Down Your Name Like a Boss

• Grab that domain. Even if you’re not launching for a year, just do it.
• File for a trademark in your country (seriously, don’t skip this).
• Snag all the matching social handles—don’t let some random grab your Insta.
• Register your business name locally.
• If you’re thinking international, get that trademark protection worldwide. Dream big.

Final Thoughts: Your Name Isn’t Everything, But It’s Not Nothing
Alright, let’s be real—a killer name won’t magically make you rich, but a bad one can totally trip you up. Pick something you vibe with, something your customers will remember. You’ll be saying it a billion times, so at least make sure you don’t hate it.

Remember: “GOOGLE” meant nothing before it meant everything. Same with “Xerox.” Your name doesn’t have to be flawless from day one. Just make sure it sticks, means something to you, and feels right.

So, what’s the best name you’ve seen lately? Or did this spark a wild idea for your own brand? Drop it in the comments, I’m dying to hear what you’ve got cooking!